Pioneering the multimodal period with our most context-aware and personalised cell expertise
Samsung Electronics Co., Ltd. has introduced the Galaxy S25 Extremely, Galaxy S25+ and Galaxy S25, setting a brand new commonplace as a real AI companion with our most pure and context-aware cell experiences ever created. Introducing multimodal AI brokers, the Galaxy S25 collection is step one in Samsung’s imaginative and prescient to alter the best way customers work together with their cellphone – and with their world. A primary-of-its-kind customised Snapdragon® 8 Elite Cell Platform for Galaxy chipset delivers larger on-device processing energy for Galaxy AI and superior digital camera vary and management with Galaxy’s next-gen ProVisual Engine.
“The best improvements are a mirrored image of their customers, which is why we advanced Galaxy AI to assist everybody work together with their units extra naturally and effortlessly whereas trusting that their privateness is secured,” mentioned TM Roh, President and Head of Cell eXperience Enterprise at Samsung Electronics. “Galaxy S25 collection opens the door to an AI-integrated OS that essentially shifts how we use expertise and the way we stay our lives.”
Our most intuitive and easy cell interactions but
With One UI 7, the Galaxy S25 collection is a real AI companion that understands the context of your wants and preferences and supplies personalised AI experiences with privateness assured at each flip. It’s the start line of a shared imaginative and prescient with Google to think about Android with AI on the core, bringing collectively builders and companions from all over the world.
AI brokers with multimodal capabilities allow Galaxy S25 to interpret textual content, speech, photos and movies for interactions that really feel pure. Upgrades to Google’s Circle to Search make looking your cellphone display extra useful, quick and contextual. Circle to Search now rapidly recognises cellphone numbers, e mail and URLs in your display, letting you name, e mail or go to an internet site with a single faucet.
With Galaxy S25 collection, you too can carry out actionable searches with context-aware strategies for subsequent steps. Plus, Galaxy S25 makes it frictionless to change between apps for fast follow-up actions, like sharing a GIF or saving occasion particulars.
Galaxy S25 additionally represents a breakthrough in pure language understanding, making on a regular basis interactions simpler. Merely ask and intuitively discover a particular photograph in Samsung Gallery or alter the scale of show fonts in Settings.
Simply press and maintain the aspect button to activate Gemini and carry out seamless interplay throughout Samsung and Google apps, plus third-party apps comparable to Spotify. For instance, discover your favorite sports activities staff’s season schedule and add it to Samsung Calendar – with a single command.
These intuitive interactions are elevated by expansions to Galaxy AI’s standard instruments for communication, productiveness and creativity. Galaxy S25 retains calls organised with Name Transcript and abstract. Writing Help options comparable to summarising content material or mechanically formatting notes might be enabled the place texts might be chosen, while not having to change between purposes. Drawing Help unlocks contemporary methods to carry concepts to life by means of combos of sketches, textual content or picture prompts.
Hyper-personalised experiences with privateness secured
Within the period of AI, personalisation goes hand-in-hand with privateness. On Galaxy S25, the Private Knowledge Engine powers personalised AI options by safely analysing your information on-device to ship extremely tailor-made experiences that mirror your preferences and utilization patterns. These insights allow tailor-made experiences comparable to looking for an outdated photograph within the Gallery utilizing pure language, or being guided by means of the day with Now Transient, which proactively provides strategies accessible through Now Bar on the lock display. All personalised information is stored personal and secured by Knox Vault. Mixed with enhanced on-device processing capabilities, this creates a strong, protected AI expertise that’s distinctive to Galaxy.
Galaxy S25 additionally introduces post-quantum cryptography, safeguarding private information in opposition to rising threats that would enhance as quantum computing evolves.
As a result of there is no such thing as a privateness with out holistic safety, One UI 7 laid the groundwork for these improvements by introducing an additional, fortified layer of gadget security designed for the age of AI and hyper-connectivity. Further updates embrace added Most Restrictions settings, enhanced Theft Safety, and a brand new Knox Matrix dashboard to observe the safety standing throughout a related gadget ecosystem.
Galaxy’s strongest efficiency ever
The Galaxy S25 collection is powered by the Snapdragon® 8 Elite for Galaxy. With distinctive customisations by Galaxy, that is probably the most highly effective processor ever on Galaxy S collection, delivering a efficiency enhance of 40% in NPU, 37% in CPU and 30% in GPU in comparison with earlier technology. This energy fuels the Galaxy S25 collection’ capacity to course of extra AI experiences on-device with out compromise, together with beforehand cloud-based AI duties comparable to Generative Edit.
Samsung and Qualcomm Applied sciences labored collectively to customize the Snapdragon® 8 Elite for Galaxy. The Galaxy S25 collection options superior, environment friendly AI picture processing with ProScaler to attain a 40% enchancment in show picture scaling high quality, whereas incorporating customized expertise with Samsung’s cell Digital Pure Picture engine (mDNIe) embedded throughout the processor utilizing Galaxy IP to allow larger show energy effectivity.
Snapdragon® 8 Elite for Galaxy can also be geared up with Vulkan Engine and improved Ray Tracing, which makes for smoother and extra sensible cell gaming.
All intense gadget utilization and AI processing run easily because of modified warmth dissipation construction with 40% bigger vapor chamber and a tailor-made thermal interface materials (TIM) that delivers further enchancment in thermal effectivity.
Unleashing actually professional creation
The Galaxy S25 collection delivers ultra-detailed photographs at each vary with excessive decision sensors and ProVisual Engine, setting a brand new commonplace for cell images. With a brand new 50MP ultrawide digital camera sensor upgraded from the earlier 12MP, Galaxy S25 Extremely supplies distinctive readability and vibrancy.
10-bit HDR recording is now utilized by default, providing 4 occasions richer color expression in comparison with 8-bit. Galaxy S25 can thus seize particulars in any lighting circumstances. Plus, low-light movies have by no means been clearer than with Galaxy S25. Based mostly on highly effective processor, Galaxy S25 analyses motion and time to cut back noise extra successfully. This integration permits detecting each shifting and static objects with larger precision, making certain sharper, cleaner footage in any situation.
Galaxy S25 additionally introduces a spread of instruments as soon as restricted to specialised software program, making superior enhancing accessible for all.
Now anybody could be a professional at enhancing photographs and movies. Audio Eraser simplifies the elimination of undesirable noise in movies. By isolating classes of sounds – together with voices, music, wind, nature, crowd and noise – you may management what to tone down or get rid of completely.
For a DSLR-like expertise on cell, Galaxy S25 introduces depth-of-field management with Digital Aperture, built-in into the favored Knowledgeable RAW. Galaxy S25 additionally elevates cinematic creativity with Galaxy Log, enabling exact color grading choices for extra skilled video manufacturing.
Portrait Studio has additionally been enhanced, permitting customers to create personalised avatars with extra true-to-life facial expressions. Filters introduces new analog-style filters, delivering film-like aesthetic for his or her photographs and movies.
Sturdy design embracing a extra round method
The Galaxy S25 collection builds upon Galaxy’s ‘Important Design’ grounded in ‘Easy, Impactful and Emotive’ components. Galaxy S25 Extremely refines this essence into the slimmest, lightest and most sturdy Galaxy S collection but, with a rounded edge for a snug grip that enhances the collection’ aesthetic identification.
Galaxy S25 Extremely options sturdy titanium and the brand new Corning® Gorilla® Armor 2, a first-of-its-kind materials that’s extra sturdy than glass. It combines Corning’s glass-ceramic with a proprietary anti-reflective floor remedy, serving to to make sure superior drop safety alongside anti-reflection floor remedy and scratch resistance.
Each exterior part of Galaxy S25+ and S25 now contains not less than one recycled materials, as their metallic body incorporates recycled armor aluminum for the primary time.
As well as, whereas each Galaxy S25 collection gadget makes use of a minimal of fifty% recycled cobalt for its battery, Galaxy S25 would be the first Galaxy smartphone to characteristic batteries made with recycled cobalt sourced from earlier Galaxy units or the batteries discarded in the course of the manufacturing course of. Samsung goes by means of a number of phases with its like-minded companions, from extracting cobalt from used batteries to re-using the recycled cobalt for the batteries of Galaxy S25.
Mixed with seven generations of OS upgrades and 7 years of safety updates, the Galaxy S25 collection ensures a dependable and optimised efficiency over an extended lifespan.
For larger peace of thoughts, Samsung Care+ provides complete protection for unintentional injury, repairs, and replacements, making certain peace of thoughts for Galaxy customers. Plus, Samsung is introducing the New Galaxy Membership. For customers who love having the most recent expertise, this versatile subscription mannequin is designed to make proudly owning and upgrading Galaxy units extra handy than ever. Regional particulars and availability can be introduced at a later date.
The Galaxy S25 collection can be obtainable for pre-order from 23 January to 13 February 2025. Galaxy S25 Extremely can be obtainable in Titanium Silverblue, Titanium Black, Titanium Whitesilver and Titanium Grey. Galaxy S25 and Galaxy S25+ can be obtainable in Navy, Silver Shadow, Icyblue and Mint.For extra details about the Galaxy S25 collection, please go to: Samsung Newsroom, SamsungMobilePress.com or Samsung.com.
About Samsung Electronics Co., Ltd.
Samsung conjures up the world and shapes the longer term with transformative concepts and applied sciences. The corporate is redefining the worlds of TVs, smartphones, wearable units, tablets, residence home equipment, community methods, and reminiscence, system LSI, foundry and LED options, and delivering a seamless related expertise by means of its SmartThings ecosystem and open collaboration with companions. For the most recent information, please go to the Samsung Newsroom at information.samsung.com/za.
For additional info, please contact:
Sinqobile Ngcobo
Cheil SA
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Nomakhosi Mbatha
Samsung Electronics South Africa
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