Backed by Sir Mo Farah, Run GP goals to create an progressive team-based run collection involving professional athletes, influencers and celebrities
Sir Mo Farah is backing a brand new and progressive working endurance racing collection that transforms Method 1 circuits into world class working venues.
The initiative is known as Run GP – a flagship collection of the World Operating League (GRL) – and its goal is to revolutionise working and attain new markets via the merging of elite competitors, mass participation and excessive stakes leisure.
Not like conventional marathon racing, RunGP has a crew primarily based format, integrating elite athletes, influencers and celeb backed squads to interact each rivals and followers alike.
The inaugural RunGP, which shall be streamed reside on DAZN, will happen on the Lusail Worldwide Circuit in Doha (Might 9-10), which is dwelling to the Qatar Grand Prix. Different F1 tracks for this yr’s collection are but to be introduced.
Sir Mo Farah (Getty)
The primary occasion shall be a high-stakes elite crew relay, that includes 4 squads competing over seven 1km laps. There may even be a mass participation race over 7.032km – one sixth of a marathon – designed for runners of all ranges.
Farah’s involvement within the mission extends to a youth targeted occasion referred to as ‘One Mo Mile’, which sees youngsters race over a mile across the Lusail Worldwide Circuit.
“Once I watch athletics, to me, it’s not as thrilling because it as soon as was,” Farah informed The Impartial. “How will we make athletics thrilling? How will we make working thrilling? How do you make working this massive world occasion?
“And that’s what we’re making an attempt in each manner that we are able to and join. However this concept actually is to make this league one thing that has by no means been heard of and make historical past.”
Run GP states that certainly one of their distinctive promoting factors is their potential to make use of know-how to reinforce the expertise for these each competing and watching.
Lusail Worldwide Circuit (Getty)
One instance of that is superior biometrics, showcasing actual time coronary heart price, perspiration ranges and AI pushed race analytics.
“For too lengthy, working has been handled as a person pursuit,” stated Marcel Muenster, CEO of RunGP. “We’re introducing a brand new, commercially viable format the place the spectacle matches the game, the place know-how enhances the viewing expertise and the place participation is accessible to all. The potential for innovation in working has been untapped and we intend to vary that.
“Operating is probably the most accessible sport on this planet however it has lacked a structured aggressive league. RunGP gives the lacking piece, creating an expertise that excites each runners and spectators. With elite crew competitions and mass participation at iconic circuits, we’re turning working into one thing larger than ever earlier than.”
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