Stavros Papagianneas, a number one European communications strategist, offered his newest guide, Rebranding Europe 2024 and why speaking Europe is paramount, on the Residence Palace Worldwide Press Centre right now (3 December). The guide, a well timed and thought-provoking exploration of Europe’s positioning in a turbulent world enviornment, units the stage for a important dialogue about the way forward for the Union and its skill to speak its values successfully.
The creator makes concrete suggestions for rebranding Europe, specializing in the position of the media, political engagement, the frequent Eurosphere and training exchanges to deepen hyperlinks and promote a shared European id and strategic sovereignty.
Europe is at a crossroads, dealing with the dual challenges of post-pandemic restoration and the fallout from geopolitical upheavals such because the conflict in Ukraine. Stavros Papagianneas’ guide, a totally revised and expanded version of his 2017 work, gives a roadmap for a way the European Union can reclaim its management position on the worldwide stage.
The creator emphasizes the necessity for Europe to strengthen its multilateral partnerships, defend democratic values and guarantee strategic sovereignty in important sectors similar to power, expertise and infrastructure. “The EU is at a defining second,” stated Papagianneas. “To safe its future, Europe wants to speak a transparent and compelling imaginative and prescient to its residents and the world. It’s not nearly politics – it’s about belief, id and shared goal.”
A debate that conjures up motion
The guide launch featured a dynamic debate with influential opinion leaders, together with Laurențiu Plosceanu, Vice-President of the European Financial and Social Committee (EESC). The dialogue highlighted the pressing want for higher communication methods to bridge the hole between the EU establishments and its residents.
Papagianneas burdened that efficient communication isn’t just an possibility, however a necessity for the survival of the EU. “We dwell in an period of disinformation and rising authoritarianism. Europe should prepared the ground in selling democracy and human rights. However to take action, it should first win the hearts and minds of its individuals.”
Plosceanu, who has lengthy championed the position of the media in shaping Europe’s public sphere, stated: “The European Union wants to have the ability to sq. the circle between reacting to exterior threats that concern all member states on the one hand facet, and to supply options tailored to nationwide realities on the opposite handside. By way of communication, it is very important clarify the large challenges that we’re all dealing with no matter nationality and placement. The Financial and Social Committee (EESC) can contribute to the acceptance of European insurance policies.”
A imaginative and prescient for the long run
Europe is dealing with its most important disaster since World Conflict II. Rebranding Europe 2024 is the wake-up name and information that the continent wants. The guide makes it clear that speaking Europe’s added worth to its residents is as necessary because the insurance policies themselves.
“Europe should embrace a brand new narrative,” the creator concluded. “We can not afford to cover behind closed doorways any longer. We should inform our story – the story of unity, democracy, and shared prosperity – boldly and clearly.”
The presentation and debate was moderated by Colin Stevens, chief editor of EU Reporter, who additionally acknowledged that that the important position of media within the improvement of a European public sphere. “We, the media, have to elucidate time and again that Europe issues everyone. And we now have to do that on daily basis of the week. European subjects ought to have a extra necessary place in European media, additionally on the native stage”.
Rebranding Europe 2024 is on the market now in bookstores and on-line retailers.
Contact: Stavros Papagianneas sp@stpcommunications.com +32 477 29 61 30