Following the announcement by President His Highness Sheikh Mohamed bin Zayed Al Nahyan, designating 2025 because the “Yr of Group” below the theme “Hand in Hand” as a nationwide initiative embodying the management’s imaginative and prescient for a cohesive and affluent group; His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, launched the Fathers’ Endowment marketing campaign. This initiative honours fathers within the UAE by establishing a sustainable endowment fund valued at AED1 billion, with proceeds devoted to offering remedy and healthcare to the poor and needy.
The launch of the Fathers’ Endowment marketing campaign is a continuation of H.H. Sheikh Mohammed bin Rashid Al Maktoum’s established follow of launching charitable and humanitarian initiatives throughout Ramadan. It displays the UAE’s deeply rooted tradition of giving and reinforces His Highness Sheikh Mohammed’s perception that the trail of giving is an limitless and invaluable one.
The Fathers’ Endowment marketing campaign embodies H.H. Sheikh Mohammed’s imaginative and prescient for sustainable charity and humanitarian work by a complete, institutional framework and impactful packages. These packages are designed to mobilise assist for tens of millions in underserved communities worldwide, empowering them to dwell with dignity and entry important wants, significantly sustainable healthcare.
H.H. Sheikh Mohammed said, “Expensive brothers and sisters, as Ramadan approaches, we proceed our custom of humanitarian campaigns with the launch of the Fathers’ Endowment—a sustainable and ongoing charity honouring all fathers within the UAE.”
He added, “Fathers are our first function fashions, supporters, and lecturers, guiding us with power and knowledge. This endowment funds healthcare for the needy, embodying the spirit of Ramadan and the Yr of Group. We invite everybody to contribute, strengthening household bonds and giving again. Could God bless the UAE, its founders, and all fathers.”
Mohammed Al Gergawi, Secretary-Common of the Mohammed Bin Rashid Al Maktoum International Initiatives (MBRGI), emphasised that the Fathers’ Endowment marketing campaign coincides with the Yr of Group launched by H.H. Sheikh Mohamed bin Zayed Al Nahyan to advertise household bonds and social solidarity, and displays H.H. Sheikh Mohammed bin Rashid Al Maktoum’s imaginative and prescient of making a community-wide humanitarian motion that cements the values of the Emirati group and serves noble targets.
Al Gergawi stated, “This new endowment marketing campaign, launched in the course of the holy month of Ramadan, highlights the UAE’s deeply ingrained tradition of generosity and giving. This spirit of giving has been clearly demonstrated in previous Ramadan campaigns, the place people and establishments from each the private and non-private sectors actively participated in supporting charitable initiatives and humanitarian initiatives, striving to help these most in want all over the world.”
This Ramadan marketing campaign emphasises honouring dad and mom, drawing inspiration from Quran verses and Hadith highlighting their significance and the rewards of treating them with honour and respect.
The Fathers’ Endowment marketing campaign goals to offer remedy and healthcare for the poor and needy, and those that can not afford remedy. Proceeds will assist healthcare programs by hospital improvement and the supply of medication and remedy.
By permitting donations in fathers’ names, the marketing campaign reinforces the values of honouring dad and mom and social solidarity whereas strengthening the UAE’s philanthropic standing by establishing a sustainable endowment that gives healthcare for the underprivileged.
It promotes generosity and philanthropy, in addition to the tradition of endowments, making a community-wide motion that leverages charitable contributions to attain sustainable healthcare for tens of millions.
The world faces quite a few healthcare challenges, together with restricted entry to medical providers, resembling vaccinations, for tens of tens of millions of individuals, the unfold of contagious illnesses, and rising charges of psychological well being points. In accordance with the World Well being Organisation, greater than half of the worldwide inhabitants nonetheless lacks entry to fundamental healthcare.
The Fathers’ Endowment marketing campaign is a part of the Mohammed Bin Rashid Al Maktoum International Initiatives (MBRGI), the area’s largest humanitarian and improvement organisation.
Persevering with the legacy of profitable Ramadan campaigns launched by H.H. Sheikh Mohammed bin Rashid Al Maktoum, it follows initiatives just like the “10 Million Meals” marketing campaign in 2020, which raised over 15.3 million meals; the “100 Million Meals” marketing campaign in 2021, which collected 220 million meals); the “1 Billion Meals” in 2022, which achieved its purpose in below a month; and the “1 Billion Meals Endowment” in 2023, which raised AED 1.075 billion.
The Moms’ Endowment marketing campaign in Ramadan 2024, in honour of UAE moms, aimed to create a AED1 billion endowment for international schooling and has surpassed its purpose, elevating over AED1.4 billion. This marketing campaign will empower tens of millions worldwide by schooling and abilities improvement for a dignified life, partnering with varied humanitarian organisations.
Launched in 2015, the Mohammed Bin Rashid Al Maktoum International Initiatives (MBRGI) consolidates over 30 initiatives and organisations championed by His Highness Sheikh Mohammed bin Rashid Al Maktoum over twenty years. MBRGI’s mission focuses on 5 essential pillars: Humanitarian Assist and Reduction, Healthcare and Illness Management, Spreading Schooling and Data, Innovation and Entrepreneurship and Empowering Communities.
Past offering assist, MBRGI develops progressive options addressing cultural, academic, financial, social, well being, environmental, and humanitarian challenges each regionally and globally.
Healthcare is a major focus, with MBRGI tackling essential well being points, combating infectious illnesses, and offering pressing care, particularly for moms and youngsters. Its efforts embody offering important medical providers, preventative care, surgical procedures, remedy packages, consciousness campaigns, well being monitoring, and assist for medical analysis and coaching.
Finally, MBRGI strives to create more healthy environments to eradicate widespread illnesses, comprise critical sicknesses, and quickly management epidemics, preserving human capital in weak communities.
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