Glenmorangie Highland Single Malt Scotch Whisky has right now revealed a brand new international marketing campaign starring cinematic icon, Harrison Ford. Legendary for his numerous iconic film roles, the Hollywood actor brings his trademark wry humour to the fore in a collection of episodic movies directed by actor and film-maker Joel Edgerton.
As soon as Upon a Time in Scotland takes us behind-the-scenes as Harrison Ford journeys to Glenmorangie’s Highland house, to find the talent and craftmanship that goes into making every bottle of its complicated and stylish whisky. It sees the actor benefit from the genuine Scottish expertise — from attending to grips with the nuances of Scottish pronunciation and kilt etiquette, to bonding with locals over a dram of single malt — all shot in an unconventional, intentionally ‘off-script’ model.
Filmed within the picturesque north-east Highlands of Scotland, the marketing campaign captures the pure fantastic thing about the native space: from the historic distillery in Tain the place Glenmorangie has been created for over 180 years, to the storied 19th century Ardross Citadel, and the dramatic landscapes surrounding Loch Glass. Showing alongside Ford are the true Glenmorangie distillery crew — who embraced their first expertise of performing below the steering of a worldwide cinematic legend — whereas the model’s flagship whiskies, Glenmorangie Authentic 12 Years Outdated and Glenmorangie Infinita 18 Years Outdated additionally tackle a starring function.
Edgerton’s 12 episodes and hero movie are complemented by nonetheless photographs shot by acclaimed style photographer Lachlan Bailey. They characteristic Ford as he’s by no means been seen earlier than: donning a trendy Scottish kilt designed by streetwear model Palace.
Caspar MacRae, President & CEO of The Glenmorangie Firm, mentioned:
“Harrison Ford is the true deal: a real international icon, and a real whisky lover. It was a dream come true to collaborate on this marketing campaign, and welcome him to our house within the Highlands to find extra about Glenmorangie. He’s somebody who has honed his craft over a long time, which supplies him an actual appreciation for the dedication and talent of our distillery crew. Like us, he’s not afraid to snicker at himself – and I believe Joel has completely captured his genuine heat, alongside his roguish sense of humour.
“We hope whisky lovers around the globe will get pleasure from exploring the episodes and studying extra about the true folks and locations behind our whiskies, by means of Harrison’s eyes.”
Harrison Ford, star of As soon as Upon a Time in Scotland, mentioned:
“I liked working with the crew on the Distillery — they have been all nice. The entire technique of filming was stuffed with unanticipated joys: little surprising moments. It’s a tribute to Glenmorangie’s sensibilities that they allow us to be lower than completely critical. I believe what Joel has produced has a sure appeal to it, as a result of it’s unpretentious and simply amusing.”
Joel Edgerton, Director, As soon as Upon a Time in Scotland, mentioned:
“I’ve spent my entire life watching commercials that comply with an anticipated format and so I actually prefer it when issues are somewhat disruptive, enjoyable, and irreverent. It was good that we obtained an opportunity inside the very conventional trade of whisky to get behind the scenes, to subvert the seriousness that usually goes into an promoting marketing campaign and have enjoyable with that. I hope that folks get to see the quick movie and the full-length episodes – and revel in them and share them round.”
As soon as Upon a Time in Scotland rolled out globally in January 2025 spanning on-line video, linked TV, out-of-home codecs, experiential PR and social media. Six full-length episodes and an array of behind-the-scenes content material will initially be out there to view on www.glenmorangie.com with the remainder launched all through 2025.
To view the primary six episodes please go to the beneath hyperlink:
https://www.glenmorangie.com/pages/harrison-ford
ABOUT GLENMORANGIE
Glenmorangie’s whisky makers use infinite creativeness and 5 key substances – wooden, water, barley, yeast and time – to dream up scrumptious single malt whiskies. They’ve been honing their craft for greater than 180 years. They create a fragile and fruity spirit in Scotland’s tallest stills to permit for extra style and aroma. Led by Director of Whisky Creation Dr Invoice Lumsden, this pioneering crew are on a mission to convey new flavours and potentialities to the world of single malt.
ABOUT ONCE UPON A TIME IN SCOTLAND With As soon as Upon a Time in Scotland, Glenmorangie focuses on the importance of its house, its craftsmanship and the folks that make its award-winning whiskies, providing a playful but genuine view of the place that fuels Glenmorangie’s infinite creativeness.