His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, introduced that the Fathers’ Endowment marketing campaign has achieved unprecedented success and raised double its goal in beneath a month, affirming that the marketing campaign will go on and contributions shall be welcome all year long.
The marketing campaign, which His Highness Sheikh Mohammed bin Rashid launched on twenty first February 2025, goals to honour fathers within the UAE by establishing a sustainable endowment fund, with proceeds devoted to offering therapy and healthcare to the much less lucky.
Contributions to the Fathers’ Endowment marketing campaign amounted to AED 3.720.063.487 earlier than the top of Ramadan, due to the help of over 277,000 contributors.
His Highness Sheikh Mohammed bin Rashid remarked: “As Ramadan concludes within the 12 months of Neighborhood, our society has demonstrated outstanding cohesion and solidarity in its dedication to humanitarian causes, embodying the values of giving and generosity. The unprecedented success of the Fathers’ Endowment marketing campaign, with broad participation from establishments, companies, and people, underscores the unwavering dedication of the UAE, its management and other people, to unity in doing good and galvanizing hope for all.”
His Highness Sheikh Mohammed bin Rashid added: “Within the spirit of Ramadan, our nation is united in love and generosity. Because the Fathers’ Endowment marketing campaign concludes, we’re delighted by this overwhelming neighborhood help, in honour of fathers who stay the pillars of power and stability for households and societies. Might God shield all fathers.”
“The Fathers’ Endowment is a brand new success amplifying the UAE’s mission of championing solidarity within the face of humanitarian challenges, and adopting sustainability as the muse of impactful philanthropy,” His Highness Sheikh Mohammed concluded.
His Highness Sheikh Mohammed bin Rashid thanked all contributors to the marketing campaign, emphasizing that these initiatives, among the many largest of their form addressing urgent humanitarian wants, solidify the UAE’s function as a main supporter of human empowerment and societal improvement. This help, His Highness Sheikh Mohammed famous, is delivered by sustainable improvement applications targeted on making a demonstrably higher future for all, marked by progress and prosperity.
Neighborhood-wide engagement
The Fathers’ Endowment marketing campaign noticed enthusiastic neighborhood engagement and a surge of generosity aimed toward honouring fathers and supporting deprived communities by improved and sustainable healthcare. This help seeks to reinforce the standard of life for all, fostering stability and driving improvement throughout numerous sectors.
Launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum throughout Ramadan, the marketing campaign achieved unprecedented success in document time. Contributions poured in by numerous channels, together with the initiative’s web site, SMS messages (for du and e& UAE customers), financial institution transfers, the marketing campaign’s name centre, the “Dubai Now” app, and the “Jood” neighborhood contributions platform (Jood.ae).
A brand new strategy
His Excellency Mohammad Al Gergawi, Minister of Cupboard Affairs and Secretary Basic of the Mohammed bin Rashid Al Maktoum World Initiatives (MBRGI) affirmed that His Highness Sheikh Mohammed bin Rashid Al Maktoum’s imaginative and prescient champions a brand new strategy to charitable and humanitarian work. This imaginative and prescient prioritizes sustainable humanitarian help and fosters a tradition of giving the place collective motion drives optimistic change. It additionally focuses on supporting sectors that straight empower people, improve their high quality of life, and contribute to the soundness and improvement of societies.
His Excellency Al Gergawi said that the Fathers’ Endowment marketing campaign, reaching AED 3.72 billion in only one month throughout the 12 months of Giving, powerfully demonstrates the UAE’s deeply ingrained values of generosity, solidarity, and household unity.
His Excellency Al Gergawi added that supporting healthcare stays a high precedence for MBRGI, given its important function in bettering lives. By its specialised applications, MBRGI strives to raise healthcare requirements for various teams in deprived communities.
“Below its clever management, the UAE will proceed to be an emblem of generosity and goodwill. The seeds sown by its founding fathers have blossomed right into a bountiful tree, benefiting individuals each close to and much,” He concluded.
Excellent contributions
This 12 months’s Fathers’ Endowment marketing campaign obtained enormous help from main contributors, together with Azizi Developments contribution of AED 3 billion.
This contribution, the most important particular person non-public sector contribution in UAE historical past, will fund a humanitarian medical complicated in Dubai, comprising a hospital, analysis middle, and medical coaching facility, considerably enhancing the UAE’s healthcare sector. Constructed to the best worldwide requirements, the complicated, together with different endowment buildings in Dubai, shall be funded by this beneficiant contribution.
Schooling entrepreneur and philanthropist Sunny Varkey and his household introduced a contribution of AED 100 million in help of the marketing campaign and its goals
Moreover, endowment buildings shall be developed by a number of actual property builders to help the objectives of the marketing campaign. These embrace Imtiaz Developments (AED 50 million), Peace Houses Improvement (AED 50 million), SAMANA Builders (AED 40 million) and Buimerc Company Ltd. (AED 20 million). Proceeds of those endowments will go in direction of supporting healthcare in underserved communities, together with growing hospitals, offering important medical gear and drugs, increasing capability, and upgrading working rooms. These investments will create sustainable alternatives to reinforce the standard of life for these in want.
Most Noble Quantity auctions
Key occasions supporting the Fathers’ Endowment marketing campaign contributed to its document success. These embrace the Most Noble Quantity charity auctions in Abu Dhabi and Dubai, which raised a complete of AED 167,461,000.
The Most Noble Quantity public sale in Dubai yielded AED 83,784,000 (AED 75.9 million for RTA registration number plate numbers, AED 4.732 million for cell numbers from e& UAE, and AED 3.045 million for cell numbers from du).
The Most Noble Quantity on-line charity public sale, organized by the Built-in Transport Centre (Abu Dhabi Mobility), which operates beneath the Division of Municipalities and Transport in Abu Dhabi, raised one other AED 83,784,000 from 444 particular plate numbers.
Reviving the tradition of endowments
Constructing upon earlier Ramadan campaigns launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, the Fathers’ Endowment marketing campaign goals to ascertain the tradition of endowment as a improvement instrument, whereas on the identical time, it promotes the values of honouring mother and father, kindness, compassion and solidarity. It additionally reinforces the UAE’s main humanitarian function.
Large success
The marketing campaign is launched beneath the umbrella of MBRGI, the most important humanitarian and assist group of its form within the area, and is an extension to the large success of earlier Ramadan campaigns launched beneath the directives of His Highness Sheikh Mohammed bin Rashid Al Maktoum. These embrace the ’10 Million Meals’ marketing campaign launched in 2020 and recording contributions of over 15.3 million meals, adopted by the ‘100 Million Meals’ marketing campaign in 2021, which doubled its goal and distributed 220 million meals in 30 nations all over the world. In 2022, the ‘1 Billion Meals’ marketing campaign reached its goal in beneath a month and supplied meals help throughout 50 nations, whereas the ‘1 Billion Meals Endowment’ marketing campaign in 2023 obtained neighborhood extensive help and raised AED 1.075 billion by the top of Ramadan. Final 12 months’s Moms’ Endowment marketing campaign, which aimed to honour moms within the UAE by establishing a AED 1 billion endowment fund to help training all over the world, reached its goal earlier than the top of Ramadan, elevating over AED 1.4 billion.
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