Fayard introduced it might take authorized motion on Friday, lower than 24 hours earlier than the e-book goes on sale. In its assertion, the writer claimed that the quilt of Bardella’s e-book “doesn’t comprise any political statements,” and that the Mediatransports resolution “constitutes a severe infringement of freedom of expression.”
Publicis and French rail community SNCF didn’t instantly reply to POLITICO’s request for remark.
Mediatransports beforehand mentioned the marketing campaign would have violated its coverage of political neutrality, AFP reported. The corporate added it had been unaware the marketing campaign was for Bardella’s e-book when the contract with Fayard was signed.
Mediatransports’ phrases and situations state that “any promoting message of a political, trade-union or non secular nature, or whose textual content or illustration is opposite to public decency or prejudicial to public order, is prohibited.” In such circumstances, it reserves the best to refuse or abandon an ongoing advert marketing campaign.
In 2020, Mediatransports refused to show adverts from Greenpeace that accused political leaders of failing to behave on local weather change.
The dispute between the 2 sides has been brewing since final month, when French each day Libération first reported on the deliberate train-station advert marketing campaign for the e-book. Shortly thereafter, left-wing union SUD-Rail requested SNCF to chorus from displaying the adverts.
Bardella clapped again by claiming that the French rail community had folded to “far-left unions.”
He then revealed on X an inventory of books by political figures that had benefited from advert campaigns in French practice stations. These books, nevertheless, have been written by politicians who weren’t, on the time of publication, elected officers or celebration leaders.