e&, a world expertise firm, has achieved distinctive model worth development this yr and is ranked by Model Finance because the “World’s Quickest Rising Model” of their International 500 Model 2025 report launched earlier as we speak throughout World Financial Discussion board at Davos.
This recognition displays a outstanding eight-fold improve in model worth versus final yr, reaching an all-time excessive model worth of US$15.3 billion for e& as a standalone model.
This success is the end result of a three-year transformation journey, throughout which e& consolidated its historic “Etisalat” model below a unified identification.
The numerous improve of e&’s model portfolio and funding worth within the 2025 report was pushed by development in investments and portfolio exceeding US$20 billion, together with however not restricted to PTCL (Pakistan), Mobily (Saudi Arabia), and the acquisition of a controlling stake (50 per cent plus one financial share) within the service and infrastructure corporations of PPF Telecom Group.
Moreover, this development was strengthened by the combination of the historic Etisalat model and an natural year-on-year development for e& of 13 per cent on a consolidated foundation. e& additionally acquired a Model Power Index (BSI) ranking of AAA, with a rating of 84.6 out of 100.
The e& model, launched as a part of the group’s strategic transformation, displays a forward-looking imaginative and prescient that transcends conventional telecommunications. Although comparatively younger, it has rapidly established itself as a expertise powerhouse, housing 5 distinct enterprise verticals that drive its development and innovation.
Final yr’s Model Finance International 500 report ranked each the e& and ‘etisalat by e&’ manufacturers, with the latter now absolutely absorbed into e&, considerably enhancing its place and total model portfolio worth within the rankings, which soared 700 per cent year-on-year.
With a give attention to empowering people, companies, and communities throughout 38 international locations, e& has constructed a robust ecosystem designed to encourage development, allow innovation, and create alternatives for a brighter, extra related future.
e& can also be ranked among the many High 10 Most Precious Telecom Manufacturers globally in accordance with the International 500 Model 2025 report. The corporate has constantly acquired recognition in its residence market, together with from Kantar BrandZ, which named it probably the most invaluable model within the UAE in November 2024.
The International 500 2025 report once more recognised Hatem Dowidar because the “Telecom Guardian of the 12 months” for the third consecutive yr. Within the 2025 rankings, he achieved an total place of thirty ninth and secured the primary spot within the telecom sector.
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