Dubai Holding Asset Administration (DHAM) introduced at this time that its residential leasing portfolio, previously referred to as Dubai Asset Administration, has been rebranded as Dubai Residential. This rebranding follows the mixing of Nakheel and Meydan into Dubai Holding, ensuing within the important enlargement of Dubai Residential’s portfolio.
The brand new id marks a key milestone within the firm’s journey of shaping town’s residential leasing panorama, spanning over twenty years. The transfer reaffirms the group’s dedication to enhancing the standard of life for Dubai’s residents and supporting the emirate’s continued growth.
Unified underneath the Dubai Residential model, the portfolio spans 40,000 properties, serving over 150,000 residents. From premium waterfront locations to family-friendly neighbourhoods, the rebranding reinforces the corporate’s dedication to constructing future-focused, related communities, with strategic development deliberate for the longer term.
“Dubai’s accelerated financial development and concrete growth are proof of our management’s exemplary imaginative and prescient, whose potential is recognised by residents, vacationers, and guests alike. As a enterprise lengthy dedicated to nurturing Dubai’s prime quality of life, we stand at an important crossroads as town evolves to fulfill the wants of its rising inhabitants and form a sustainable, dynamic future,” stated Malek Al Malek, Group CEO of Dubai Holding Asset Administration.
“The strategic rebranding of our residential leasing portfolio marks a big chapter in our group’s legacy as a creator of diversified, related communities and captures the numerous alternatives rising in Dubai’s property market. This new id reinforces our management in a aggressive leasing panorama, solidifying our place as one in all Dubai’s largest residential leasing portfolios. The transfer reinforces the huge attain of our portfolio, enhancing the pivotal position now we have performed – and can proceed to play – in elevating Dubai’s standing as a sought-after vacation spot.”
Established within the early 2000s, the group has regularly advanced by means of strategic expansions, transitioning into Dubai Asset Administration. A big milestone was reached in 2020 with the mixing of Meraas underneath Dubai Holding, considerably broadening the residential vertical’s affect and market presence. The portfolio enlargement accelerated additional in 2024 with the inclusion of Nakheel and Meydan, solidifying the newly branded Dubai Residential as one of many largest residential leasing portfolios in Dubai, with an in depth geographic footprint and a various vary of communities.
Dubai Residential’s complete portfolio now contains Metropolis Stroll Residences, Bluewaters Residences, Remraam, Shorooq, Ghoroob, Badrah, Manazel Al Khor, Ghoroob Sq., Meydan Residence 1, Layan, Bayti Villas, Nad Al Sheba Villas, Dubai Wharf, Meydan Heights, The Gardens, Backyard View Villas, Backyard View Flats, Al Khail Gate, and Worldwide Metropolis.
This landmark chapter within the group’s journey aligns with Dubai’s robust residential actual property efficiency, which continues to see excessive demand heading into 2025. Trade experiences underscore the robust efficiency of the emirate’s residential market, with Savills reporting that Dubai stays a world chief in prime rental market development, pushed by pro-business insurance policies, accessible visa programmes, and geopolitical stability. In Q1 2024 alone, town’s inhabitants grew by over 25,700.
For Dubai Residential, this demand presents useful development alternatives throughout its numerous leasing portfolio, catering to premium home-seekers, households, professionals, and corporates. Residents get pleasure from entry to distinctive advantages, akin to state-of-the-art digital providers, together with contract renewals, upkeep, and funds by way of a devoted resident app. Neighborhood-based retail centres, sporting facilities, and occasions enrich the residing expertise, as do value-added advantages akin to unique reductions and affords from main streaming manufacturers, service suppliers, retail hubs, and companions.
The rebranding entails a revision of the model’s visible id, guaranteeing all property unite underneath a particular model umbrella. Reflecting the group’s dedication to innovation, the transfer goals to emphasize its market dominance and shore up its legacy as one of many key gamers in Dubai’s aggressive residential leasing sector.
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