At Badminton England, we’re proud and excited to start a progressive new chapter within the supply of our efficiency programme.
One among our 5 key pillars on the core of our ten-year technique is the Carry out pillar – ‘creating a system and atmosphere that allows gamers to maximise their potential and carry out on the highest degree’. The foundations to attain these aims are already in place and stay each robust and basic to the way forward for badminton on this nation. Nonetheless, collectively we at the moment are taking a transformative stride in direction of constructing what we consider can be a revised construction even higher outfitted to ship success for our athletes.
Our new configuration is intentionally designed to place coaches and gamers on the nucleus of every thing we do.
The construction can be damaged down into three clearly-defined areas:
- Senior Programme
- Junior Programme
- Para-badminton Programme
Going ahead, it is going to be badminton coaches – these with a deep, wealthy understanding of the game and what it takes to succeed – who straight handle our athletes, our efficiency assist workers and their fellow coaches. That is to assist a laser-like deal with the person – the athlete on the court docket and empowering them to get the easiest out of themselves can be our very highest precedence.
The brand new construction will enrich the pathway between our junior efficiency cycle and our senior elite programme. Utilizing this new ideology, our core rules can be delivered persistently throughout all 5 disciplines and our flourishing para-badminton set-up. We may even dive deep into the information we acquire to tell our choices and navigate our approach in direction of titles, trophies and medals.
The sights of Badminton England and GB Badminton are already firmly set on the Olympic and Paralympic Video games in Los Angeles in 2028. Our aspirations are to compete on the most important stage throughout all 5 disciplines and to problem for medals sporting the Workforce GB and Paralympics GB crest. We are going to intention to proceed to steer the sphere with our pioneering and unparalleled para badminton efficiency programme and we firmly consider we ought to be one of many prime ten nations in our sport – with the implementation of one of the crucial dynamic and groundbreaking set-ups in badminton we’re assured we are able to obtain nice issues at Badminton England.
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Morten Frost, Efficiency Director at Badminton England, stated “We’re all residing life ahead, however we perceive life backwards. I’ve been concerned in badminton since I used to be a younger baby, but in my two-and-a-half years within the function of Efficiency Director I’ve realized a lot extra concerning the context of our sport on this nation, the efficiency techniques in place to try for on-court success, and the excellent folks on the very coronary heart and soul of our organisation who proceed to drive it ahead – and I’ve seen such an incredible quantity of arduous work and dedication.
“On account of that dedication, we’ve constructed a stronger tradition and developed a dedication to a long-term technique to make badminton in England much more aggressive in Europe and on the world stage. Now, it’s time to redouble these efforts, reassert that dedication and collectively take a major step ahead in direction of that purpose. We now have come a great distance already, however there may be extra to do. We are going to nonetheless make errors alongside the best way and we’ll proceed to be taught, after all. However, with this new construction in place, I’m extremely enthusiastic about what the long run can appear to be for badminton in England.”
Sue Storey, CEO at Badminton England, stated “Because the governing physique of the most well-liked racket sport within the nation, we’ve a accountability to problem our methods of working, continually evolve and enhance, and be each lifelike and impressive in our goals.
“On behalf of Badminton England, I want to place on file my heartfelt thanks to each member of teaching workers who has contributed to bringing our senior, junior and para programmes to the place they’re at the moment. And I want to personally thank all of the teaching and efficiency workers who’ve gone above and past in latest weeks to minimise any disruption to coaching schedules, teaching requirements and our athletes’ preparations throughout this transitional interval. It has been a real crew effort for which I’m massively appreciative.
“Efficiency is measured towards achievement on the highest degree and I’m assured this new method is the continuation of an ethos of arduous work and dedication and the beginning of a really optimistic future for our efficiency atmosphere.”
As a part of our new construction, Badminton England at the moment are proactively recruiting for six new roles integral to the success of this new imaginative and prescient:
- Head Coach (Senior)
- Head Coach (Junior)
- Para GB Nationwide Coach & Pathway Supervisor (Para)
- Programme Supervisor (Senior)
- Singles Coach (Senior)
- Doubles Coach (Senior)
We sit up for welcoming functions for positions which is able to all come collectively to kind a highly-motivated, performance-driven crew of coaches and assist workers devoted to delivering the easiest atmosphere for all our gamers.
Chair of GB Badminton, Mark Burgess, defined “This can be a daring and needed step ahead for the GB programmes in our pursuit of world-class efficiency. Fostering an atmosphere the place expertise can actually thrive is crucial for our future success and the GB Board totally supported the imaginative and prescient Morten articulated. With our sights firmly set on LA 2028, we’re wanting ahead to the influence this transformation could have in serving to to propel the GB programmes to new heights.
“On behalf of GB Badminton, I’d additionally like to precise our gratitude to these coaches who’re leaving the GB programme for his or her dedication and vital contributions as gamers and coaches over a few years. We want them each success sooner or later.”
That is only the start. This can be a crew effort. And we’re all wanting ahead to seeing what we are able to obtain collectively.
