- Marketing campaign helps the targets of the ‘Yr of Neighborhood’ initiative, introduced by the UAE management
- #RamadanInDubai brings collectively festivities organised by varied private and non-private organisations
- This 12 months’s marketing campaign goals to create a novel atmosphere throughout the town that captures the true essence of the Holy Month
- Vibrant lineup of occasions and initiatives set to focus on the spirit of Ramadan and convey the group collectively
- Model Dubai, in partnership with Ferjan Dubai, to launch ‘Dubai’s Finest Adorned Ramadan Properties’ competitors
- Key mosques throughout the town to be illuminated with spectacular projection shows, as a part of a Model Dubai initiative
Underneath the directives and patronage of His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Second Deputy Ruler of Dubai and Chairman of the Dubai Media Council (DMC), Model Dubai, the inventive arm of the Authorities of Dubai Media Workplace, has launched the second version of the #RamadanInDubai marketing campaign. The progressive marketing campaign is being applied in partnership with a lot of authorities, semi-government, and personal sector entities in Dubai as a part of a unified celebration of the Holy Month.
#RamadanInDubai goals to showcase the town’s distinctive atmosphere and seize the true essence of Ramadan, reflecting genuine Emirati customs and traditions. By uniting the efforts of varied entities in Dubai, the marketing campaign enhances the collective expertise of Ramadan celebrations, bringing its vibrance and pleasure to individuals throughout the town.
On this event, Her Excellency Mona Al Marri, Vice Chairperson and Managing Director of the Dubai Media Council, and Director Common of the Authorities of Dubai Media Workplace, expressed her appreciation to all companions for his or her participation within the #RamadanInDubai marketing campaign and their efforts to organise distinctive occasions and actions that enrich the Ramadan festivities. The marketing campaign helps the targets of the ‘Yr of Neighborhood’ initiative, introduced by the UAE management, to strengthen cooperation, foster a way of belonging, rejoice shared experiences, and protect cultural heritage, Al Marri famous.
“The second version of the marketing campaign displays Dubai’s rising world profile as a mannequin for range and inclusivity. It aligns with the town’s deeply rooted dedication to fostering tolerance, compassion, and coexistence whereas celebrating traditions handed down via generations,” Al Marri mentioned.
“Constructing on the success of its inaugural version final 12 months, the marketing campaign continues to carry collectively Ramadan initiatives and occasions beneath one umbrella, presenting them via progressive storytelling and artistic engagement. By leveraging numerous platforms, it affords each native and world audiences a novel window into Dubai’s Ramadan festivities that carry individuals from all backgrounds collectively in a vibrant celebration of generosity, togetherness and cultural traditions. The initiative additionally additional reinforces Dubai’s standing as a worldwide vacation spot providing distinctive cultural experiences,” Her Excellency added.
Shaima Al Suwaidi, Director of Model Dubai, additionally expressed her appreciation for the robust collaboration and engagement of all marketing campaign companions. She famous that this exemplary teamwork was key to the marketing campaign’s success in its first version final 12 months. The spirit of collaboration stays a cornerstone of Dubai’s achievements throughout varied fields, she mentioned.
“The marketing campaign serves as a platform to carry collectively Ramadan celebrations throughout the town, creating an expertise that brings alive the wealthy traditions of the Holy Month. As Dubai transforms into a panoramic showcase of creativity and festivity, Model Dubai is dedicated to capturing and presenting these celebrations in a means that displays its cultural and non secular significance. The media additionally performs an important function on this journey, offering intensive protection that shines a highlight on the various cultural, spiritual, social, and sporting actions that make Ramadan in Dubai so memorable.”
Key Companions
Key companions within the second version of the marketing campaign embody the Dubai Division of Financial system and Tourism, Dubai Municipality, Dubai Police, the Neighborhood Growth Authority, the Islamic Affairs and Charitable Actions Division, Majid Al Futtaim, the Common Directorate of Residency and Foreigners Affairs (GDRFA-Dubai), Dubai Media, the Dubai Tradition & Arts Authority, Expo Metropolis Dubai, the Dubai Well being Authority, the Museum of the Future, the Roads and Transport Authority (RTA), Dubai Holding, Ferjan Dubai, and Dubai Sports activities Council.
Model Dubai, which is overseeing the marketing campaign’s execution, will launch a sequence of initiatives to showcase the town’s distinctive Ramadan experiences throughout varied media platforms. Moreover, It’s going to additionally collaborate with accomplice entities to increase the celebrations with new initiatives. In partnership with RTA, Dubai’s roads shall be reworked right into a spectacle of sunshine and color, adorned with gorgeous Ramadan-themed decorations that improve the town’s festive atmosphere. In collaboration with GDRFA, guests arriving in Dubai will obtain a heat welcome with a particular #RamadanInDubai stamp on their passports.
Additional, Model Dubai will accomplice with Ferjan Dubai to launch the ‘Dubai’s Finest Adorned Ramadan Properties’ competitors, inviting residents to showcase their creativity by illuminating their properties and neighbourhoods with festive decorations that replicate the spirit of the Holy Month. Key mosques throughout the town shall be illuminated with particular projection shows as a part of a Model Dubai initiative.
Citywide Celebration
This 12 months’s #RamadanInDubai marketing campaign contains a vibrant lineup of occasions and initiatives that evoke the distinctive spirit of the Holy Month. Guests and residents can sit up for a various array of experiences, starting from immersive cultural festivals and interactive heritage activations to charming cultural performances and family-friendly leisure.
Iconic areas throughout the town shall be enlivened with dazzling mild installations, projection exhibits, and Ramadan markets that includes artisanal items and flavours. Particular iftar and suhoor at a few of Dubai’s most breathtaking venues, alongside unique purchasing promotions, prolonged mall hours, and curated retail experiences, will add to the thrill. Households can take pleasure in out of doors Ramadan-themed parks, storytelling periods, and dwell cultural performances, whereas sports activities and wellness initiatives will encourage an energetic and balanced life-style in the course of the month.
Past the festivities, the marketing campaign locations a robust emphasis on giving again, with humanitarian initiatives that present meals to these in want, assist charitable causes, and encourage acts of kindness all through the month.
Neighborhood-driven programmes will have interaction individuals of all ages, from inspiring instructional workshops to significant volunteering alternatives. The cherished Ramadan Cannon custom will as soon as once more sign the time for iftar, with Dubai Police putting the cannon at eight mounted areas and 17 rotating websites throughout the town, making certain extra communities can expertise this time-honoured custom. In the meantime, public areas shall be reworked into gathering factors the place individuals of all faiths and backgrounds come collectively to share within the heat of the season.
Mixing tradition, compassion, and celebration, #RamadanInDubai is about to make the Holy Month a time of reflection, unity, and unforgettable experiences.
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